Train with John Nicholson — one of the most respected Street skateboarding coaches and leaders in the world.

John brings decades of elite-level experience to LVLUP, having coached Jagger Eaton to a Silver Medal at the 2024 Paris Olympic Games. Coming directly from USA Skateboarding, John has been deeply involved at the highest level of international competition, helping athletes prepare for the pressure, precision, and consistency required on the Olympic stage.

Beyond coaching, John’s influence on Street skateboarding is historic. As a former Team Manager for Flip Skateboards, he helped guide what is widely regarded as one of the greatest Street teams of all time, working alongside some of the most influential skaters in the sport’s history. This background gives John a rare, complete understanding of athlete development — from grassroots progression to world-class performance, branding, and longevity in the sport.

At LVLUP, John brings a calm, highly strategic coaching approach, specialising in Street competition preparation, trick selection, line construction, and performing under pressure. His ability to translate elite-level knowledge into clear, actionable guidance makes him an invaluable coach for skaters chasing national teams, major events, and Olympic pathways.

Whether working with developing Street skaters or established competitors, John’s focus is always the same: build the right tricks, at the right time, for the right events.

Train with a coach who has lived the journey at the very top.
Train with John Nicholson at LVLUP.